Bio – Javier Velez

CEO, El Dorado Foods
Former President and CEO of Mission Foods

Javier Velez is CEO of El Dorado Foods’, a multi-category platform focused on acquiring and developing innovative Latin- inspired food and beverage brands. He also serves as an Industry Advisor to Berkshire Partners.

Previously, Javier was CEO of Mission Foods, the largest subsidiary of Gruma S.A.B. de C.V., and the global leader in fresh tortillas and Mexican food products. His career also includes executive leadership roles at Gruma and as CEO of Nacional Monte de Piedad, Mexico’s oldest financial institution.

Javier serves on the Executive Board of SMU Dedman College and has been a board member of both Gruma and Banorte. He brings decades of leadership in the food, finance, and consumer goods sectors, with deep expertise in brand development and operational strategy.